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Marketing Research > Benchmarking

The following information is about Benchmarking.

Benchmarking Defined

Comparison of one organization's performance with a group of other organizations, on some particular group of measures. The best performing organization is considered to have best practice, and other organizations may adopt its methods.

This definition is in context to Marketing Research. See more contextual defintions for Benchmarking.


Are you looking for additional Marketing Research > Benchmarking news? Try our new "Benchmarking News Focus" area.

Off-site Benchmarking Links, User Submitted

The following links have been collected through user bookmark submission in the Benchmarking category. Please note, because these resources are off-site we cannot guarantee the accuracy or quality of any information.

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If you would like to find additional social bookmark based links on the topic of we recommend the Open Tag Directory > Benchmarking. If you would like to find related tags we recommend Tag Patterns > Benchmarking

Off-site Benchmarking Research Links

If you still need additional information on Benchmarking then we suggest the following off-site resources. Please note, because these resources are off-site we cannot guarantee the accuracy or quality of any information.

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